Happiness and the Golden Mean - 1396 Words

In the Declaration of Independence, it states that all men, being equal by nature, have the equal right to life, liberty, and the pursuit of happiness. It is interesting from Thomas Jefferson’s point of view that he says that we have the right to pursue happiness. When he said this, what did he mean in ways of understanding it and pursing this happiness? To live, as we have experienced, is itself a means to living well. The same applies to freedom. We cannot pursue happiness if we cannot freely carry out the choices we make. â€Å"If everything is determined for us, if the pattern of our life is imposed upon us, there would be no sense in talking about planning our lives or about adopting a plan for living well.† We need to stay and be†¦show more content†¦Meanwhile, if anything that is good for us is something that ought to be desired, then in reality we ought to desire what is good for us. When we ‘ought’ to do anything, it comes with a notion of an obligation or duty of some kind. This means that there is a responsibility to do what we ought to do. By saying that we ought to pursue happiness puts us in a place to make an effort to live well and find a way to make a good life for ourselves. In doing so, it means that we need the ‘real goods’ to make a good life. That is why we have the right to the ‘real goods.’ If we did not have that freedom, then it would mean that there was no obligation to even pursue happiness or a good life in which Thomas Jefferson was referring to in having the right to pursue happiness. In having the same human nature, Thomas Jefferson believed that all human beings had the same natural rights. It is the idea that what is good for one is good for all. This led to adapting Aristotle’s view on the pursuit of happiness that all human beings are in pursuit of the same set of ‘real goods’ for themselves. Before presenting what Aristotle means to obtain t he ‘real goods,’ there needs to be an understanding of what it means by â€Å"ought to pursue happiness.† This can be explored throughShow MoreRelatedAristotle s Philosophy Of Aristotle1725 Words   |  7 PagesThis means that he emphasizes virtues and moral character and that the best way to resolve moral questions is by focusing on the moral agent. However, unlike Plato who is a rationalist, Aristotle is an empiricist. Since he is an empiricist, he uses his senses to first to observe the world, then later uses reason to understand it. It is because of these two reasons that he will develop his definition of a moral and just person which to him is someone who follows the Golden Mean. The Golden Mean is theRead MoreEssay on The Golden Rule in Kant and Mills Ethical Theories1320 Words   |  6 Pagesdifferences; Kant’s theory deals with conduct, seeking reason for good action in duty. Mill’s theory deals with consequences and maximizing human happi ness. However both Kant and Mill’s ethics relate to the important biblical principal of the Golden Rule. What makes actions right? For some philosophers it is their consequences, like the pleasure or happiness that they produce. However for a deontologist like Immanuel Kant, rightness is the action itself and the obligation to perform it. His ethics isRead MoreAristotles Balance of Eudaimonia880 Words   |  4 Pagesnorthern Greece. During his lifetime, he studied variety of subjects and brought knowledge to all aspects (Blackburn). He viewed that as a human, a subject who’s determined goal is to reach virtue and Arà ªte, is connected with nature and its balance (Golden Mean). Aristotle also viewed a good life as political questions. He analyzed that human’s basic shape of desire and aim is formed at the age of six (Hare). The good life, then, was defined by Aristotle as ‘the activity of the soul in accordance withRead MoreAnalysis Of Aristotle s The Golden Mean 820 Words   |  4 Pages Final Exam- The Golden Mean In the philosophical book Nicomachean Ethics, Aristotle introduces the means to reach the ultimate good of happiness. A guide called the Golden Mean is provided to therefore reach eudemonia. This concept encourages a balance in life in order to remain virtuous. There is, however, social movements such as feminism and the black activists that shows exceptions to this principle. This mean is also inexact, as it is relative to each, and is thus subjective to its level ofRead MoreThe Ethics Of Plato And Aristotle977 Words   |  4 PagesThe ‘good life’ as Aristotle defines it as one which has happiness as a characteristic or ‘a life of happiness’. ‘Happiness is a motion of the soul in accord with perfect virtue’. ‘People ought to behave so as to achieve happiness’. I believe that Aristotle’s response will be everyone always ought to follow the middle passage between certain kinds of events. Aristotle uses an analogy to describe happiness. The best way to describe happiness is how much a person can eat. For example, if a person believesRead MoreExamining the Ethics of Plato and Aristotle Essay1063 Words   |  5 Pagesethics. The ‘good life’ as Aristotle defines it as one which has happiness as a characteristic or ‘a life of happiness’. ‘Happiness is an activity of the soul in accord with perfect virtue’. ‘People ought to behave so as to achieve happiness’. I believe that Aristotle’s answer will be everyone always ought to follow the middle course between certain kinds of activities. Aristotle uses an analogy to describe happiness. The analogy of happiness is best described as how much a person can eat. For exampleRead MoreThe Aristotles Idea of a Good Life Essay1037 Words   |  5 PagesQuestion: What is Aristotle’s idea of a good life and why does he view a good life in this way? Is Aristotle’s understanding of a good life accura te? Why or why not? (Make sure to talk about the concept of the mean). To Aristotle leading a good life, for the most part, means fulfilling one’s purpose in a way that is good by balancing life’s pleasures. In order to determine if an object fulfills its function in a good way, we must first consider the object. If we were to agree that a car shouldRead MoreIntroduction to Ethics1269 Words   |  6 Pagesdo the right and wrongs, our values and morals, and ethics. In philosophy, there were three ethical theories by Aristotle, Kant, and Bentham Mill and they were the Golden Mean, Categorical Imperative, and Greatest Good for the Greatest Number respectively. Aristotle believed the one goal everyone strived for was happiness for ones ownself. If you were a happy person, that would eventually lead to being a good person. He also believed that all living things had certain capacities, andRead MoreEssay on Aristotles View 562 Words   |  3 Pagesthe goal of a human life is to achieve happiness or eudaimonia. I believe that Aristotle is completely correct in his reasoning of the purpose of human nature. He even explains how happiness is different for every person, and each different type of person has a different idea of eudaimonia. He then goes on to talk about how a person must do all things in moderation, not doing the excess but at the same time doing just enough. This idea, called the golden mean of moderation was the backbone supportRead MoreBuddhism : Religion Of Buddhism1478 Words   |  6 Pagesadherents to live out the golden rule? For this religion project I decided to look more closely into the religion of Buddhism. Buddhism is a religion that has around 300 million people world wide of all nationalities, race, sexuality and gender following and practicing its teachings. Buddhism is a path of spiritual development leading to the insight and understanding of the true nature of reality. Buddhist practice things like meditation because they feel it’s a means of changing yourself in

Justifying Madonna s Work By Madonna - 2190 Words

Dheiab Al Qemzi Professor Harrison QS 115 27 October 2014 Justifying Madonna’s Work Madonna has certainly set a name for herself as the queen of the gays, the ruler of the weird, the trendsetter for the modern pop culture. Madonna focused on portraying the LGBT in many of its videos and considered the gay community to be her greatest supporters. It was important for Madonna to show the world the meaning of being sexually free and being able to express sexuality without regards to the social norms. The music video Justify My Love by Madonna portrays Sexuality and Nudity in the hopes of creating a more open minding culture with regards to gender expression. The music video features a wide range of abnormal sexuality behavior, as well as†¦show more content†¦Ã¢â‚¬Å"Justify My Love† is one of the first music videos to showcase characters that are hard to identity or put a label on; That was Madonna’s intention in order to create more and more controversy. In her effort to educate the general public about the LGBT community she chose to add transsex ual, transgender, and gay characters in the hotel orgy scene. The transsexuals were in the process of developing breasts and had a lot of androgynous characteristics to their physical appearance. Cambridge Dictionaries Online tells us the definition of Androgynous is: â€Å"having both male and female features†. She depicted sexual conduct between each other in an unconventional way. The characters were shown to be over sexualized and hungry for sex with anyone they can find. This is the stereotype that the general public already has of the LGBT community and for that Madonna hasn’t served the gay community well. We see that Madonna explored the idea of gender bending and inserting queer members into the orgy that she was engaging in. Sexuality was taken to the next level with it being open to more diversification. We see all the characters including Madonna herself engaging in the hotel sex activity with no regards to what was conventionally appropriate. The video features also portray a lot of raw and fetish sexuality that is depicted in an artistic manner. The mode of dressing that is showcased in the video demeans the dignity of women as much of the female body is generally

Marketing and Competitive Environment of the CQ University Sample

Question: Analyze the "Marketing and Competitive Environment" of a University brand. Answer: Background The Central Queensland University is an Australian dual sector university which offers a blend of higher educational services and vocational training services through merger with Central Queensland Institute of TAFE. Its main campus is located in Queensland but it also has campuses in other locations of Australia. Since there are over forty universities in Australia it is important to understand the environment in which they operate. The CQ University has numerous research centres, institutes and its aim is to be Australias most engaged university. It also encourages the engagement activity of its staff by conducting an award ceremony called Opal Awards. According to report published by Graduate Careers Australia (GCA) the employment rate of the university graduate full-time is as high as 81.1%. The universitys performance is well above world standards in the following areas applied mathematics, agriculture and land management, other medical and health sciences. The analysis of the prevailing market scenario is included which has an impact on the operations of CQ University. Market Summary Today marketing is involved in every sector including Education. There is fierce competition within the sector; the price of education has significantly expanded. Now universities are developing creative strategies in order to attract potential students. Universities have started to brand themselves in an attempt to stand out in the crowd. They are also using internet as a powerful tool to share compelling stories. As per Cassidy, et al, Students are considered to be consumers of universities and the investment that they do while selecting an institute of their choice is one of the biggest decisions that they make in life (Cassidy, et al., 2013). Currently marketing is more about communication than ever before, and since universities directly involve students in all their activities, it is important that educational universities share authentic stories with people so that the universities will have a unique perception in the minds of students. Market in the education set up involves communicating the value of product or service with the potential customers students. It involves managing ad satisfying needs of students, with the universitys ability so that they are preferred over their competitors. The environment surrounding CQ University includes Micro / internal environment which refers to internal factors within the university like its communication approach with students, service quality, student engagement, etc. Macro environment means external environment that has considerable impact on micro environment like political forces, technological aspects, services offered by competing universities, etc. Demand Assessments According to Cross, Belich Rudelius, Primary object of demand assessment is to understand needs and requirements of consumers so that a firm can accordingly place its offer in the market which will lead to its success or failure depending on whether it was able to satisfy the demands of end user. This activity helps firms to understand their target audience, monetary sacrifice they are willing to make to obtain service (Cross, Belich Rudelius, 2015). The CQ University is considered to be one of the greatest universities of Australia and it has an extensive geographical presence throughout the continent. The university has a strong brand name and it is recognised among worlds leading universities in terms of commitment to diversity and collaboration, by Times Higher Education World University Rankings and by QS World University Rankings. It has been able to create a unique image in minds of people due to its focus on demands of potential students. Social Innovation CQ University focuses on empowering its entire staff and students alike by bringing about betterment in society. The innovative skills and knowledge of students are encouraged at different levels. Inclusive Feature It is considered to be one of the most inclusive universities of Australia. There is engagement from students, faculty and communities. There is diversity in all respects. Student Success Based on the needs of students, the university offers various support services and programs which will beneficial the students and give them enriching experience during their educational journey. Due to its focus on the requirements of students it has been successful in establishing its brand name at a global level (Dosoglu-Guner Deniz, 2015). Segmentation and Target Markets The main aim of segmentation is to identify the part of market which will be most profitable for a firm. When it comes to educational universities there segmentation is quite defined and it uses demographic segmentation model based on age. It focuses on students who are interested to obtain certificates and degrees. Based on the educational needs of students, CQ University focuses at both national and international level on those are willing to opt for courses being offered by them (Griffith Hoppner, 2013). The target market of a university is very important since there is tremendous competition in the sector and the resources are constrained. The target of CQ University includes young population at multiple locations, who might opt for distance education mode or on-campus mode of training. The study level varies from short courses to research higher degree. Current Marketing Mix Product/Service It includes the wide range of courses, degrees and diplomas being offered at the CQUniversity covering different subjects like business and accounting, engineering trades, health, service industry, etc. It offers a set of pre-university pathway courses, over 45 undergraduate courses and 40 postgraduate courses. Place CQ University has over 10 campuses on Australian east coast from where the students can choose to study. Some of the locations are Melbourne, the Gold Coast, etc. which popular urban destinations (Hofacker Belanche, 2016). Promotion TheCQUniversity is highly ranked by different university ranking agencies and it is already considered to be among recognised universities of the world. It mainly focuses on imparting quality education to students and uses internet as tool to share inspiring stories and connect with present and prospective students. Price It refers to the value of the offering being made by the university, CQ University considers the below elements while determining the student fee citizenship of candidate, scholarships and university policies. It hasscholarships and financial assistance programs which support students both financially and nonfinancial. PEST Analysis It refers to the framework of macro environmental determinants which have an impact on the performance of an organisation. Political It includes government policies, environmental laws. Since government has a high impact on education sector, universities have to abide by policies set by it. According to CommonwealthHigher Education Support Act 2003 there should be 3 types of educational provider in Australia universities, higher education institutions accredited by state territory and other self-accrediting higher education institutions (Hunt, 2015). Economic It includes economic development, inflation rate, etc. Since education is one of the basic needs for man the improvement in economic situations improves education quality they prefer. The small campuses of CQ University ensure that students who choose it are treated with fairness and as individuals irrespective of their background (Ormond, 2015). Social It includes cultural factors, population growth, career attitude, etc. The CQ University is one of the richly diverse universities. People from all across the world prefer it since it has its brand name and goodwill. Technological It includes technical aspects like RD, innovation, etc. With changing technological environment it is important for educational universities to be adaptive. CQ University is equipped with latest models interns of technology and it has international reputation for research excellence. Competitor Analysis CQ University maintains a competitive edge in the education sector as it offers support to wide variety of scholarships in order to support students in the academic areas at undergraduate, post graduate and vocational level of study. The University of Sydney, University of Melbourne, and University of Queensland are among the top competitors of CQ University. Establishing a competitive position in the education sector requires consistent and unconventional courses with highly experienced facilities and enhanced technology. However, the university has not been able to acquire the reputation and demand like its competitors in the market. The competitive scenario needs more catering towards establishing stronger grounds in the level of education in order to give tough competition to the competitors. CQ University is positioned in the top 501-600 group of universities. This has made the university to be placed in the top 3% of the universities in the world. CQ University has wide spread geographic reach, modest entry standards of courses along with rolling admissions. The university focuses on internships and practical learning and in the strength of research. SWOT Analysis Strengths Economies of scale Competitive prices High success rate High employment rates Weakness Security concerns Surveillance and timing Bad acquisitions Opportunity New products or courses Observance of the unconventional module Development in the current structure Focusing on new programmes and larger population segment Threats Competitors offering similar courses Similar technological facilities in competitor Universities Obsolete facilities Poor employment rate Bad reputation Value Brand Positioning Analysis CQUniversity has positioned itself as one of the most engaging and responsive universities in Australia offering, multiple programmes to its students. It has a diverse culture since it accepts students from around the globe. Due to its successful branding there has been remarkable growth in student count, courses being offered, campuses, etc. It has successfully established itself as largest university based in Australia (Loveland, et al., 2015). It offers over 300 educational courses short courses, certificates. It continues to be leader in imparting distance education and its results have been impressive. It has positioned itself as a top quality educational university which caters to needs of vibrant international student population. Over time it has earned the reputation of accepting diversity in all aspects. The success of CQ University shows that any undertaking can sustain in market and competitive environment if it keeps consumers (here students) at its focal point. Conclusion: The analysis of the marketing and competitive environment of the CQ University is illustrated in the report. The demand assessment of the university along with the segmentation and targeting regarding the education sector was done. The current marketing mix along with the internal and external analysis of the environment of the CQ University has been discussed in brief. The competitive analysis of the University is reflected in association with the analysis of value and brand positioning. References Cassidy, K., Baron, S., Elliott, D., Efstathiadis, G. (2013). Marketing managers' perceptions of value cocreation.Service Science,5(1), 4-16. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer International Publishing. Dosoglu-Guner, B., Deniz, N. (2015). An Examination of the Effects of Family Training on Expatriate Marketing Managers Performance. InMarketing in Transition: Scarcity, Globalism, Sustainability(pp. 303-303). Springer International Publishing. Griffith, D. A., Hoppner, J. J. (2013). Global marketing managers: Improving global marketing strategy through soft skill development.International Marketing Review,30(1), 21-41. Hofacker, C. F., Belanche, D. (2016). Eight social media challenges for marketing managers.Spanish Journal of Marketing-ESIC,20(2), 73-80. Hunt, M. R. (2015). The Nature of Expertise: Differences Between Marketing Managers and Mba Students. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 13-13). Springer International Publishing. Lantos, G. P. (2015).Consumer behavior in action: Real-life applications for marketing managers. Routledge. Lewis, L. F., SIU, W. S. (2015). Corporate Entrepreneurship and Theical Decision-Making of Marketing Managers. InProceedings of the 1997 World Marketing Congress(pp. 646-655). Springer International Publishing. Loveland, J. M., Thompson, S. A., Lounsbury, J. W., Dantas, D. (2015). Is diffusion of marketing competence necessary for a market orientation? A comparative investigation of marketing managers and their defining traits.Marketing Intelligence Planning,33(3), 469-484. Marta, J. K., Singhapakdi, A., Lee, D. J., Sirgy, M. J., Koonmee, K., Virakul, B. (2013). Perceptions about theics institutionalization and quality of work life: Thai versus American marketing managers.Journal of Business Research,66(3), 381-389. Ormond, M. (2015). Exploring the intra-regional flows of medical tourists in India: Perspective of Chennai and Delhi hospitals international marketing managers. Rawwas, M. Y., Arjoon, S., Sidani, Y. (2013). An introduction of epistemology to business theics: A study of marketing middle-managers.Journal of Business Theics,117(3), 525-539.

The Criminal Styles of Al Capone and John Dillinger free essay sample

At the same time, John Dillinger is one of the most notorious bank robbers in the United States history. Al Capone built a criminal empire based on fear of the people. According to Al Capone Quotes (2001-2011), â€Å"I have built my organization upon fear (p. 1). † On the other hand, John Dillinger did not want to scare people or for people to have any fear of him. According to â€Å"Brainy Quotes† (2001-2011), â€Å"Now nobody get nervous, you aint got nothing to fear. Youre being robbed by the John Dillinger Gang, thats the best there is! (p. 1)† Al Capone and John Dillinger grew up living different lifestyles. However, both men relied on the streets to make a living. Although Al Capone and John Dillinger lived the life of crime, they had different criminal styles in which they used to commit their crimes. Al Capone grew up in a poor and rough neighborhood in Brooklyn, New York. We will write a custom essay sample on The Criminal Styles of Al Capone and John Dillinger or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Capone developed as a smart boy, but his school expelled him for hitting a female teacher in the sixth grade. Capone never returned to school after the school expelled him. At this time, Capone a 14 year-old teenager, turned to the streets to make a living. Capones father moved the family to a new neighborhood with the hope of a better life for the family. This move ultimately led Capone to choose a different path in life (â€Å"Al Capone,† n. d. ). At this time, Capone became a member of two â€Å"kid gangs,† the Brooklyn Rippers and the 40 Thieves Juniors (â€Å"Al Capone,† n. d. ). In addition to running the streets, Capone worked various odd jobs, from a pin-boy in a bowling alley to a candy store clerk. However, Capone wanted more in life than what a normal job would offer him. Capone became involved in organized crime while working as a bouncer in a club called the Harvard Inn (â€Å"Al Capone,† n. d. ). Capone received the nickname, â€Å"Scarface,† for insulting a female while working one night at the Harvard Inn. Although Al Capone came from a poor area, a middle-class residential neighborhood in Indianapolis, Indiana is where John Dillinger grew up. Dillinger frequently got in trouble with the law for fighting, petty theft, and bullying smaller children. Dillinger quit school at age 16 and began to work irregular jobs. Dillinger’s father decided to move the family to a farm near Mooresville, Indiana, but Dillinger hated the rural life (â€Å"John Dillinger,† 2004). At age 19, the police arrested Dillinger for stealing a car. Afraid of prosecution, Dillinger joined the Navy, but that lasted only for a few months. Not long after leaving the Navy Dillinger and a friend, Ed Singleton, attempted to rob a local grocer (â€Å"Famous Cases and Criminals,† n. d. ). The police charged Dillinger with assault and battery with the intent to commit robbery and for conspiracy to commit a felony. Dillinger plead guilty, and the court convicted Dillinger of two consecutive sentences. Dillinger received a sentence of two to 14 years and 10 to 20 years in prison (â€Å"Famous Cases and Criminals,† n. d. ). Dillinger got quite a harsh sentence for a first time offender. During the time in prison, Dillinger embraced the criminal lifestyle by befriending seasoned bank robbers and studying Herman Lamms meticulous bank-robbing system (Sensagent, 2011). Al Capone became a heartless murderer who chose to live his life by way of the gun to get where and what he wanted in life. As a result, the street life transformed Capone from a small time gangster into a shrewd criminal executive by the age 26. Capone organized a group of more than 1,000 members, and mainly experienced gunmen represented Capones organization (Fisher, 2003). Capone made a living bootlegging, racketeering, and running brothels. Furthermore, Capone decided to pay off people to avoid time in jail, and one could never find a witness around when Capone committed a murder or criminal act. Therefore, Capone stayed a free man for many years. Capone killed anyone who crossed him, and Capone bashed the brains out of three members of his own gang because the members wanted to kill him. Capone also took over other gangland territories by any means necessary. In 1929, Capone ordered the St. Valentine’s Day Massacre in an effort to kill rival gang leader George â€Å"Bugsy† Moran, but instead killed seven of Bugsys gang members (â€Å"Al Capone,† 2004). Although Capone became a cruel and viscous man, people still admired him. Members of the police and members of Chicagos government officials admired Capone, but Capone definitely did not earn the admiration of anyone (â€Å"Capone Al,† 2003). Capone killed hundreds of people and had no remorse for his actions. Capone always managed to evade time in jail, but the court system later convicted and incarcerated Capone for tax vasion. On the contrary, John Dillinger committed petty crimes until released from prison. While serving time in the penitentiary, Dillinger spent much of the time in solitary confinement. In solitary confinement Dillinger became a bitter man who turned into a hardened criminal. When the prison released Dillinger, businesses would most likely no t employ this ex-convict. Instead of working legally, Dillinger began robbing banks to make a living. Dillinger stole guns from police stations that he used during bank robberies and in shootouts with police officers. Dillingers exploits caused the death of a few citizens because FBI agents accidentally gunned down three innocent workers during a shootout with Dillinger and the Dillinger gang (â€Å"Famous Cases and Criminals,† n. d. ). Although Dillinger enjoyed stealing money, Dillingers actions traumatized many innocent people in the process. When the police captured Dillinger, it did not take very long for Dillinger to escape and go on the run. Although not a murderer, Dillinger killed one man, an officer from East Chicago, during his criminal career (â€Å"Famous Cases and Criminals,† n. d. . In conclusion, although Al Capone and John Dillinger lived the life of crime, they had different criminal styles in which they used to commit their crimes. Al Capone came from a poor area, yet John Dillinger came from a middle-class residential area. Al Capone developed into a heartless murderer, while John Dillinger preferred thievery. Similarly, both men quit school as teenagers, and both men chose the streets to make a living. Al Capone survived by bootlegging, racketeering, and running brothels. On the other hand, John Dillinger made a living stealing money from banks. As opposed to Al Capone killing hundreds of people, John Dillinger killed only one man during his lifetime. Indeed Al Capone transformed himself into a viscous man who always seemed to avoid time in jail. In the end, Capone spent time locked up where his shrewd ways would get the best of him. Even though John Dillinger learned how to become a better criminal during the time he spent in prison, Al Capones experience in prison changed him because he could no longer boss people around. Consequently, Al Capones time locked away from the world stopped the streets from providing his way f living.